When Entrepreneurs Have Awful Startup Ideas
How to avoid shopping a losing proposition
Just how good is your startup idea? It’s probably either better or worse than you think. But here’s the thing. The vast majority of startup ideas sound awful when communicated early and without the context of execution in the real world.
So how do you know you’ve got a viable idea before you spend a bunch of time and money chasing a mirage?
The best answer I’ve found is not to ask a bunch of random people for feedback, but to listen and learn as other entrepreneurs execute on their own ideas.
Shouldn’t you just go out and try and fail?
Yeah. Have fun with that. Failure sucks. I don’t like it and I try hard to avoid it.
I recently answered an entrepreneur’s question about taking his idea to a startup coach. Sure, I said. Go for it. Just do your due diligence and make sure you’re working with someone legit.
But in all honesty — that coach is probably going to spend a lot of your time listening to your idea only to come to the conclusion that you’ll need to prototype your idea into an MVP and take it to market to validate it.
