Startup Coaching: How Startups Get Suckered
A legitimate business coach can be a windfall, a bad one can wreck your company
I’ve never been a fan of coaching in the business sense, but I understand it.
Maybe it’s because I grew up playing a lot of different sports. I’ve had great coaches and I’ve had awful coaches. The great ones pushed me to places I couldn’t get to on my own. The awful ones mostly made we want to never play that sport again.
Now apply this to business and startup. A good coach might add a lot of value, provided the skills are already there and the coaching is individualized. A bad coach can take a promising business and crush it.
The key is in identifying good coaches and bad coaches. This is much easier to do in a sports context, where motivation and the adherence to sound, proven techniques are the primary ingredients for success. But the rules for success in business, and especially startup, change almost daily.
For example, the crow-hop technique to throw a baseball has been around for over 100 years. Anyone can learn it in an afternoon and instantly increase their throwing range.
Negotiating a term sheet requires financial, legal, and even technical experience that no amount of positive motivational…
