A Guide for Building, Launching, and Learning From a Minimum Viable Product

All the actionable stuff I wish I had known earlier in my career

Joe Procopio
14 min readOct 17, 2019

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Updated 4/11/2022

Since the beginning of 2019, I’ve written several posts about the concept of Minimum Viable Product, everything from what an MVP is for and how to do it to what you can expect to learn from it.

The lessons in these posts are taken from my own experience as a full-time entrepreneur over the last 20+ years, plus several advisory positions I’ve held, as well as time spent on the phone and over email answering questions from dozens of entrepreneurs who have reached out to me.

It’s my hope that others can learn from the mistakes I’ve made and seen, as well as the wins. So here they are, in order of when they should happen in the MVP process.

The Myth of Minimum Viable Product

What It’s About: This is a primer on the purpose and the misconceptions of an MVP.

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Joe Procopio
Joe Procopio

Written by Joe Procopio

I'm a multi-exit, multi-failure entrepreneur. AI pioneer. Technologist. Innovator. Humanist. Write at Inc.com and BuiltIn.com. More about me at joeprocopio.com