How Startups Execute a Sales-Driven Content Marketing Plan
Going from Zero to One to Millions
Great content delivered to an engaged audience can be rocket fuel for sales. But when that content is delivered into a vacuum, it’s a waste of talent, effort and money.
In order for content marketing to lead to sales, it has to perpetually attract a growing audience while at the same time educating, engaging and building trust with that audience to convert them to customers. This kind of cycle does not happen automatically, nor does it happen overnight.
But it does happen.
In my last post, I covered how to create a content marketing plan that leads to sales, including how to build a perpetually growing audience of potential converts.
In this post, we’ll talk about the execution of that content marketing plan, tracking the results and expanding that audience as it evolves into a community and then a market.
Implementing the Plan
I already covered choosing your publishing platform, settling on your publishing cadence and pre-loading your content. Now let’s talk about how to make the pieces work together.
