Develop a Content Marketing Plan That Actually Drives Sales

Your Content Needs To Achieve Two Specific Goals

Joe Procopio
6 min readFeb 20

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I wouldn’t say that content marketing is overlooked as a sales tool, but it sure gets done wrong a lot.

I’ve built three content-driven startups. One ran successfully for 12 years, the second got acquired in three years, the third is just getting underway.

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Joe Procopio

Multi-exit, multi-failure entrepreneur. NLG pioneer & eService expert. Building TeachingStartup.com & GetSpiffy.com. Uncommon founder. More at joeprocopio.com