Your Startup’s Customers Don’t Want New Features, They Need New Solutions

I’ve Launched Enough Failed New Features To Know

Joe Procopio
6 min readSep 20, 2021

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Have you ever bought a product that you expected to be great, but when you used it you were really disappointed?

I know why this happens. I know because I’ve built awesome products that nobody wanted. In fact, I’ve done it enough…

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Joe Procopio

Multi-exit, multi-failure entrepreneur. NLG pioneer & eService expert. Building TeachingStartup.com & GetSpiffy.com. Uncommon founder. More at joeprocopio.com