Your Startup’s Customers Don’t Want New Features, They Need New Solutions

I’ve Launched Enough Failed New Features To Know

Joe Procopio
6 min readSep 20, 2021

--

Have you ever bought a product that you expected to be great, but when you used it you were really disappointed?

I know why this happens. I know because I’ve built awesome products that nobody wanted. In fact, I’ve done it enough…

--

--

Joe Procopio

I'm a multi-exit, multi-failure entrepreneur. NLG pioneer. Building TeachingStartup.com & GROWERS. Write at Inc.com and BuiltIn.com. More at joeprocopio.com