Your Startup’s Best Chance to Deliver a Winning Product
Poor release management sabotages great products and features
Every single person who has ever been involved with building and delivering a product has suffered the inevitable heartbreak of creating something great — maybe even better than great — and then a few weeks or months later realizing very few customers are using it, and even fewer like using it.
Sure, sometimes this kind of failure can be chalked up to a terrible idea that never should have left the digital paper it was hastily sketched out on. But other times — a lot of the time in my own experience working with startups and other product innovators — it happens not because of a bad idea, but because of a great idea executed poorly.
You can’t fix this once it happens, or it’s at least extremely difficult and usually not worth the effort. But an ounce of prevention is always worth more than a pound of cure.
If you don’t have the bare bones of a companywide release management process in place, stop everything you’re doing and create one. Don’t wait for that next brilliant idea to die on a vine of apathy.
Here’s how to get started delivering great products to grateful customers.
