Your Startup Needs a Skunk Works

Stop talking about the future and start figuring it out

  • The team has a relatively large degree of autonomy to make its own decisions.
  • The team is usually free from day-to-day working constraints.
  • The team ideally works in secrecy.

First: Why do a skunk works in the first place?

A skunk works is a way to emphasize the strengths of a startup — speed, flexibility, innovation — while still focusing on revenue.

Use revenue to fund growth

Sometimes shifting innovation to a skunk works lets a startup substitute or complement outside funding with a steady stream of revenue. This gives the founder a much stronger negotiating position when raising money, allowing the company to hang on to more equity, while at the same time dramatically reducing the risk that comes with executing on a game-changing idea.

Don’t just talk about the future, figure it out

At my current startup, Spiffy, we come to you to wash your car and change your oil, and we built our own tech stack to make the process seamless for the customer.

Big ideas require new ideas

Sometimes when you’re building a revolutionary product, you have to also figure out how the revolution is going to go down.

I’m a multi-exit, multi-failure entrepreneur. Sold ExitEvent. Building & GetSpiffy. Former Automated Insights. More info at

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store