Your Startup Needs a Product Engineer Immediately

Joe Procopio
5 min readMar 5, 2019

Who’s in charge of building your company’s product?

Unless you’re flying solo, there are probably multiple answers to this question. But that’s changing. The role of “product” within almost all industries is trending toward less emphasis on product management and product marketing, and more towards using technology and data to determine everything from what we’re building to how…

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Joe Procopio

I'm a multi-exit, multi-failure entrepreneur. NLG pioneer. Building TeachingStartup.com & GROWERS. Write at Inc.com and BuiltIn.com. More at joeprocopio.com