Your Free-Tier Customers Are Killing Your Business

Let’s talk about the damage being done to your company by customers who aren’t actually paying customers.

I hear this one a lot, especially from first-time founders. Their plan is to build a massive and loyal audience around a product or a concept, and then when that audience reaches critical mass, start charging them.



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Joe Procopio

I’m a multi-exit, multi-failure entrepreneur. Building & Exited ExitEvent & Automated Insights. More info at