Yeah. but like most tech things this is a "how it started/how it's going" issue. You're right, Ehren, but you can't just say "well it was meant to be done right so it's the users' fault for doing it wrong." The thing is still gonna be broken because the tech was ALWAYS meant to serve the creator of the tech first, the user second or third or whatever. I said in another reply I don't see where Google is incentivized to make search better.