Why Your Startup Shouldn’t Chase a Specific Market

If your product works for everyone, then it will also work for a niche market

Facebook was built for college students

Do one thing and do it well?

Solve the problem broadly, then tune it for niche markets

Here’s why you don’t limit the market

Answering two questions with one answer

I’m a multi-exit, multi-failure entrepreneur. Sold ExitEvent. Building TeachingStartup.com & GetSpiffy. Former Automated Insights. More info at joeprocopio.com

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store