Why Your Startup Needs to Build the Product Your Customers Aren’t Expecting

Five steps to selling innovation and avoiding the status-quo death trap

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What do I mean by status-quo death trap?

Step 1: Build around the solution, not the product

Step 2: Position properly, then kill all the buzzwords

Step 3: Get your customers to understand that different is better

Step 4: Build the bridge between the past and the future

Step 5: Always look for new value in your solution, not from your competition

Written by

I’m a multi-exit, multi-failure entrepreneur. Building Precision Fermentation & Teaching Startup. Former Spiffy & Automated Insights. More at joeprocopio.com

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