Why Your Startup Needs to Build the Product Your Customers Aren’t Expecting

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Despite what conventional business wisdom would lead you to believe, if your company gets into the habit of always giving your customers what they want, you might be on a slow road to failure.

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Joe Procopio

Joe Procopio

20K Followers

I’m a multi-exit, multi-failure entrepreneur. Building TeachingStartup.com & GetSpiffy.com. Exited ExitEvent & Automated Insights. More info at joeprocopio.com