Why Your Startup Needs to Build the Product Your Customers Aren’t Expecting

Five steps to selling innovation and avoiding the status-quo death trap

Joe Procopio

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Image from Adobe Stock

Despite what conventional business wisdom would lead you to believe, if your company gets into the habit of always giving your customers what they want, you might be on a slow road to failure.

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Joe Procopio

I'm a multi-exit, multi-failure entrepreneur. NLG pioneer. Building TeachingStartup.com & GROWERS. Write at Inc.com and BuiltIn.com. More at joeprocopio.com