Why Your Amazing Startup Idea Isn’t Taking Off

Some common points of execution failure and how to get past them

Joe Procopio
6 min readApr 19, 2021

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In entrepreneurism, the idea is nowhere near as important as the execution. Most entrepreneurs understand this, but just believing in the importance of execution doesn’t mean you can successfully execute.

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Joe Procopio

Multi-exit, multi-failure entrepreneur. NLG pioneer & eService expert. Building TeachingStartup.com & GetSpiffy.com. Uncommon founder. More at joeprocopio.com