Why You Should Build Your Product Like a Rube Goldberg Machine

Making the most complex things dead simple

Joe Procopio
7 min readJan 23, 2020

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A lot of great startup advice comes directly from parenting. And if I were the kind of parent who gave parenting advice, a lot of my parenting advice would probably come from startup.

I’ve been a parent for over 15 years and an entrepreneur for over 20. But even…

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Joe Procopio

Multi-exit, multi-failure entrepreneur. NLG pioneer & eService expert. Building TeachingStartup.com & GetSpiffy.com. Uncommon founder. More at joeprocopio.com