Why You Should Build Every New Product Feature Like an MVP

Joe Procopio
6 min readApr 11, 2019
photo by Matthew Henry

Making a mistake launching a new product feature is costly, and I’ve done it at least a dozen times. Never again.

We’re all familiar with the Minimum Viable Product (MVP) strategy. It mandates that we “fake” components of a new product by making many of its processes manual at first release. We do this for a few reasons:

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Joe Procopio

I'm a multi-exit, multi-failure entrepreneur. NLG pioneer. Building TeachingStartup.com & GROWERS. Write at Inc.com and BuiltIn.com. More at joeprocopio.com