Why Two-Sided Marketplace Startups Aren’t For Everyone

Offering everything to everyone could result in offering nothing to anyone

image by katemangostar

“A costly, painful, and time-consuming failure.”

Completeness: Those disengaged customers aren’t coming back

Variability creates friction, friction pushes away customers

Balance between customers and vendors is the key

I’m a multi-exit, multi-failure entrepreneur. Sold ExitEvent. Building TeachingStartup.com & GetSpiffy. Former Automated Insights. More info at joeprocopio.com

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