Why Two-Sided Marketplace Startups Aren’t For Everyone

Offering everything to everyone could result in offering nothing to anyone

Joe Procopio
6 min readDec 21, 2020

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image by katemangostar

2020 was the come-to-mainstream year for marketplace startups.

There’s certainly good reason for the marketplace startup trend to continue — fueled by a perfect storm of user-friendly no-code options for prototyping, a…

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Joe Procopio

I'm a multi-exit, multi-failure entrepreneur. NLG pioneer. Building TeachingStartup.com & GROWERS. Write at Inc.com and BuiltIn.com. More at joeprocopio.com