Why Traditional Marketing Will Turn Your Startup Into a Garbage Fire

No one wants to buy something they don’t understand

The difference between branding and education

Strategic vs tactical marketing

How strategic and tactical marketing get misunderstood

Start with a tactical approach

Some tactical educational scenarios

I’m a multi-exit, multi-failure entrepreneur. Sold ExitEvent. Building TeachingStartup.com & GetSpiffy. Former Automated Insights. More info at joeprocopio.com

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