Why Traditional Marketing Will Turn Your Startup Into a Garbage Fire

No one wants to buy something they don’t understand

Joe Procopio
6 min readMay 28, 2020

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When a brand new company launches a brand new type of product, that company faces a unique marketing challenge. The marketing messaging not only has to quickly sell the customer on the product, it has to first educate that customer on what the product is and…

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Joe Procopio

I'm a multi-exit, multi-failure entrepreneur. NLG pioneer. Building TeachingStartup.com & GROWERS. Write at Inc.com and BuiltIn.com. More at joeprocopio.com