Have you ever tried typing a real, honest startup-related question into a search engine? If you never have and you need a laugh (or a cringe), try one of these:
- How do I get more customers?
- How do I fund my own business?
- How do I get my product to market?
Or you can make up your own.
Then scroll past all the ads for vendor listing services, shady lending opportunities, and even shadier invention-help services, and you’ll see a bunch of articles, mostly starting with numbers (i.e. “7 Can’t-Miss Ways to Get More Customers With SEO”), that treat you, the question asker, like either a mark or an idiot.
Answers are the second-most valuable resource for a startup founder
The Internet is usually not that helpful when trying to get honest answers, but it’s especially unhelpful when trying to get honest answers about starting or growing a business.
I don’t know why startup advice on the Internet sucks, but I lived it for 20 years, and even now, I still need answers. I’ve started and sold companies, I’ve joined and sold companies, I’ve started companies and failed, multiple times.
And I still need answers.
It’s not that the answers aren’t out there. They are. They’re just locked away in the brains of entrepreneurs who are still building and growing companies — and not building from a color-by-numbers template (you can find plenty of those traps on the Internet as well, search for “Making money on the Internet”), but from a place where we want to make something that solves old problems in new ways.
Answers are great, but what’s the MOST valuable resource for a startup founder?
Not money. Not connections. Not education. Those things are important, of course, but they’re not even in the top five.
I founded Teaching Startup to bring answers to entrepreneurs in an affordable way without wasting their time. It comes from 20+ years of asking questions and learning the answers by doing. It comes from advising entrepreneurs, startups, and large corporations, and distilling down the most valuable 10 minutes of any of those sessions. It comes from realizing there’s a huge problem in the way entrepreneurism is taught.
Teaching Startup isn’t going to be what you’re expecting. It’s a weekly newsletter with questions from real, working entrepreneurs (including you) and answers from real, working experts. It packs a lot of value in getting to see answers to questions you haven’t even thought about asking yet.
It works. And it’s all rolled into a format that doesn’t waste your valuable time.
You can try Teaching Startup for free for up to 30 days. In fact, you can use promo code SEARCHING and get your first month for $5 after that 30 days. After that it’s $10 a month.
If you see the value during that 30 days, you can join our membership of entrepreneurs who are using Teaching Startup week to week to solve old problems in new ways. If you don’t see the value, that’s cool, and that’s on us.