Why Successful Entrepreneurs Reject Great Product Ideas

How to kill an idea before it kills your company

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The “killer” idea

Gut Check 1: The idea doesn’t have a strong revenue case

Gut Check 2: The idea doesn’t align with your product pipeline

Gut Check 3: The market for the idea isn’t addressable

Experiment the idea to prove its validity, not find it

I’m a multi-exit, multi-failure entrepreneur. Building Precision Fermentation & Teaching Startup. Former Spiffy & Automated Insights. More at joeprocopio.com

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