Why Successful Entrepreneurs Reject Great Product Ideas

How to kill an idea before it kills your company

Joe Procopio

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“Hey! I’ve got this really great idea for you.”

It’s those two words at the end of that sentence — “for you” — for your company, for your product, for your business. Those two words can spark a mighty cringe in anyone who has ever built something.

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Joe Procopio

I'm a multi-exit, multi-failure entrepreneur. NLG pioneer. Building TeachingStartup.com & GROWERS. Write at Inc.com and BuiltIn.com. More at joeprocopio.com