Why Startups Should Never Build a Team Based On “Fit”

Words mean things. Maybe not this one.

Joe Procopio
5 min readMay 4, 2023

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image by mindandi

What’s the most important thing you look for in a new hire? If you say “fit,” then you’ll probably get a lot of people nodding their heads in agreement with you.

But what are you really saying?

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Joe Procopio

I'm a multi-exit, multi-failure entrepreneur. NLG pioneer. Building TeachingStartup.com & GROWERS. Write at Inc.com and BuiltIn.com. More at joeprocopio.com