Why Startups Should Chase Incremental Revenue Instead Of Unicorns
Windfalls are awesome, but they’re not a growth strategy
6 min readFeb 25, 2021
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If a startup spends all its time chasing jackpots, it’ll just bleed its runway to death.
This is a lesson most first-time entrepreneurs don’t learn until it happens, but even experienced startup leaders can succumb to the lure of…