Why Startups Should Chase Incremental Revenue Instead Of Unicorns

Windfalls are awesome, but they’re not a growth strategy

Joe Procopio
6 min readFeb 25, 2021

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image by pch.vector

If a startup spends all its time chasing jackpots, it’ll just bleed its runway to death.

This is a lesson most first-time entrepreneurs don’t learn until it happens, but even experienced startup leaders can succumb to the lure of…

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Joe Procopio

Multi-exit, multi-failure entrepreneur. NLG pioneer & eService expert. Building TeachingStartup.com & GetSpiffy.com. Uncommon founder. More at joeprocopio.com