Why Startups Need To Follow the Money, Not the Model

Joe Procopio
7 min readAug 12, 2019

If I had a nickel for every time a startup sent me a business plan to review, I’d already have a better plan than theirs, because I just made five cents.

Come on. That’s a pretty solid joke considering the degree of difficulty.

In all seriousness, I’m seeing a growing epidemic of startups built off surefire business school concepts and…

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Joe Procopio

I'm a multi-exit, multi-failure entrepreneur. NLG pioneer. Building TeachingStartup.com & GROWERS. Write at Inc.com and BuiltIn.com. More at joeprocopio.com