Why Startups Need To Follow the Hard Product Path

Four steps to a stronger company and a higher valuation

How a service model evolves into a product model

Step 1: Stick to your positioning

Step 2: Keep the wizards behind the curtain

Step 3: Sell out of the death spiral

Step 4: Don’t chase bad product business for service money

I’m a multi-exit, multi-failure entrepreneur. Sold ExitEvent. Building TeachingStartup.com & GetSpiffy. Former Automated Insights. More info at joeprocopio.com

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