Why Startups Need To Define Failure First

Most entrepreneurs define success incorrectly and then never get there

image by cookie_studio on freepik — on a side note, this is an uncanny 5-year-forward lookalike of my son

Having been an entrepreneur for over two decades, I think about success a lot, but not in the way you might think.

I’m sure you’ve asked yourself what success means to you. And since we’re all adults here, I’m not going to waste your time with the…