Why Startups Make Major Pivots Before They Succeed

What makes you successful tomorrow may look nothing like the product you’re building today

Joe Procopio
5 min readNov 30, 2020

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I’ve been an entrepreneur for over 20 years, a founder or leader at 13 startups, and an advisor or consultant for dozens more. When I consider the products and companies that I’ve found success with, and compare the final…

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Joe Procopio

Multi-exit, multi-failure entrepreneur. NLG pioneer & eService expert. Building TeachingStartup.com & GetSpiffy.com. Uncommon founder. More at joeprocopio.com