Why Startups Lose Money With Their Initial Pricing

Don’t take wild guesses. Instead, focus on build, market, growth, and scale.

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Image for post
image by kstudio

Why pricing a product is so difficult

The price is wrong, Bob.

Your costs are usually your high price target

Your market price is usually your low price target

How wrong should you be?

I’m a multi-exit, multi-failure entrepreneur. Building Precision Fermentation & Teaching Startup. Former Spiffy & Automated Insights. More at joeprocopio.com

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