Why Startups Lose Money With Their Initial Pricing

Don’t take wild guesses. Instead, focus on build, market, growth, and scale.

Joe Procopio
7 min readNov 2, 2020

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image by kstudio

Have you ever wondered how startups get into that awful spiral of hemorrhaging cash by selling their product for less than it costs to make it?

It’s on purpose. And there’s a good reason for it. But it all starts with their…

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Joe Procopio

Multi-exit, multi-failure entrepreneur. NLG pioneer & eService expert. Building TeachingStartup.com & GetSpiffy.com. Uncommon founder. More at joeprocopio.com