Why Startups Lose Money With Their Initial Pricing

Don’t take wild guesses. Instead, focus on build, market, growth, and scale.

Joe Procopio

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image by kstudio

Have you ever wondered how startups get into that awful spiral of hemorrhaging cash by selling their product for less than it costs to make it?

It’s on purpose. And there’s a good reason for it. But it all starts with their…

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Joe Procopio

I'm a multi-exit, multi-failure entrepreneur. NLG pioneer. Building TeachingStartup.com & GROWERS. Write at Inc.com and BuiltIn.com. More at joeprocopio.com