Why Startup Founders Fail: They Won’t Screw People Over

You’re going to come face to face with ethical choices and you need to be prepared

Joe Procopio
3 min readMar 30, 2023

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image by borjandreu

When I was seven years old, I sucker-punched a bully.

He wanted something I had, and he demanded it from me. I said no. Then he did that thing where he puffed himself up and got in my face to intimidate me. I…

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Joe Procopio

I'm a multi-exit, multi-failure entrepreneur. NLG pioneer. Building TeachingStartup.com & GROWERS. Write at Inc.com and BuiltIn.com. More at joeprocopio.com