Why Startup Founders Fail: The Slippery Slope of Doubt

This is where startup founders take that bad deal

Joe Procopio
5 min readMay 1, 2023

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Doubt.

I’m going to leave that word there for a minute to get you into the mindset of being truly open to what doubt is, why it happens, and what it can cause.

Because what it can cause, it’s not what you think. It’s much, much worse.

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Joe Procopio

I'm a multi-exit, multi-failure entrepreneur. NLG pioneer. Building TeachingStartup.com & GROWERS. Write at Inc.com and BuiltIn.com. More at joeprocopio.com