Why Marketplace Startups Won’t Replace Full Time Employers

When you lean too far into the gig and creator economies, you’re just middleware

Joe Procopio
6 min readNov 8, 2021

Don’t quit your day job just yet.

That’s the message that should be implied — if not explicitly stated — to every applicant of every gig and creator marketplace during the vetting process.

With the poorly named Great Resignation in full swing, talent is leaving the nest (prison?) of gainful full-time employment at record levels and sometimes seemingly on a whim. As a result, talent marketplace startups are popping up to backfill that labor with the promise of a full-time salary on a work-for-yourself basis.

As a 20-year entrepreneur who has dabbled in the service-for-hire world — and as a techie who grew up with the opportunity of gun-for-hire contract employment — I can tell you that a lot of those marketplace salary promises not only go unfulfilled, but they usually come crashing down on the marketplace startup like a strong breeze through a house of cards.

If you lean into the gig or creator economies too hard, you’re going to get burned. It’s just a matter of when and how much income is at stake.

The Great Resignation Is Not Pandemic-Related



Joe Procopio

I'm a multi-exit, multi-failure entrepreneur. NLG pioneer. Building TeachingStartup.com & GROWERS. Write at Inc.com and BuiltIn.com. More at joeprocopio.com