Why I’m Slow-Rolling the Vendor Side Of My Two-Sided Marketplace

Most 2SMs put the cart in front of the horse

Joe Procopio
4 min readJun 7, 2022

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If you’ve ever wondered why there are so many two-sided marketplace startups out there, the simple answer is that they’re easy to pull off — on paper.

If you’ve ever considered why so many of those 2SMs fail, it’s because they aren’t easy to pull off at…

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Joe Procopio

I'm a multi-exit, multi-failure entrepreneur. NLG pioneer. Building TeachingStartup.com & GROWERS. Write at Inc.com and BuiltIn.com. More at joeprocopio.com