Why I Won’t Launch a Minimum Viable Product

Joe Procopio
7 min readAug 26, 2019

A lot of people, including me, talk about when to launch an MVP. Let’s talk about when we shouldn’t.

I know startup is mostly about moving fast and breaking stuff. The drive to make quick decisions and take big risks is what allows companies to grow in leaps and bounds instead of just incrementally.

Joe Procopio

Multi-exit, multi-failure entrepreneur. NLG pioneer & eService expert. Building TeachingStartup.com & GetSpiffy.com. Uncommon founder. More at joeprocopio.com