Why Expert Two-Sided Marketplace Startups Rarely Succeed

This is what happens when your “experts” aren’t actually experts

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The plague of bogus marketplace experts

I’m intimately familiar with the “expert” problem. I’ve built a number of successful E2SMs, matching customers with investors, coders, writers, marketers, mechanics, and more. I’m building two E2SMs right now, and I’m advising two more.

Why marketplace experts often aren’t experts

Building a supply of experts that are truly experts is a lot easier said than done. This is because the vast majority of expert marketplaces settle for a supply pool full of providers that are “just good.”

The expert must be properly vetted

When I’m working on an E2SM, the first thing I do is set the bar high for any provider I would apply the “expert” label to. Based on 20+ years of experience building E2SMs, here are the warning signs I look for when vetting an expert:

Once the expert gets the gig, can they do the gig?

All of that vetting will answer one question: Is the expert actually an expert? There’s a second question that the vetting has to answer, and this is the most overlooked part: Can the expert provide expert service?

I’m a multi-exit, multi-failure entrepreneur. Building Precision Fermentation & Teaching Startup. Former Spiffy & Automated Insights. More at joeprocopio.com

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