Why Entrepreneurs Focus on Mission Over Market

Joe Procopio
3 min readJan 8, 2021

As I’m building Teaching Startup, a new, affordable way to advise entrepreneurs, I have to keep reminding myself that it’s not for everyone.

Yet.

There’s a real easy trap an entrepreneur can fall into when the lure of broad customer acceptance starts to compromise the original vision for the product. In other words, if I try to make my startup everything to…

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Joe Procopio

I'm a multi-exit, multi-failure entrepreneur. NLG pioneer. Building TeachingStartup.com & GROWERS. Write at Inc.com and BuiltIn.com. More at joeprocopio.com