Why Entrepreneurs Aren’t Getting the Help They Need
Today’s entrepreneur has an unprecedented number of options to get the help, advice, and answers they need to start their own companies, build innovative products, and make a positive economic impact on their communities.
So why aren’t they getting it?
The answer might surprise you.
“We have excess capacity”
Earlier this week I had a call with an entrepreneur halfway around the world who was in the same space as me and facing the same problems.
He, like me, had already had a decent amount of prior success. At some point on his entrepreneurial journey, he heard a calling to help other entrepreneurs overcome the same obstacles he had faced and was still facing.
There are a lot of ways for entrepreneurs to answer that call. His own calling had led him to construct a network of experts to create content and give time to the thousands of entrepreneurs that his network could potentially reach.
My own calling is Teaching Startup, startup advice and answers on demand via a newsletter and app. So of course I was interested to learn anything I could from his experience. One of the first things he said surprised me, but only for a moment:
“We have an ample supply of qualified experts. In fact, we have excess capacity.”
Yeah, at first that surprised me, in a good way actually, because Teaching Startup has a ton of demand that could really benefit from that excess capacity. But the surprise wore off after thinking about it. His assessment is not only spot on, but it’s also not uncommon.
There’s actually a ton of available help out there for entrepreneurs. But “help” has been defined the same way for decades and offered the same way over those decades, and the results have been lacking, at best.
How it gets fixed
I talk a lot about how entrepreneurship thrives when it can find and exploit a market imbalance caused by, say, a breakthrough in technology. But people don’t buy technology, they buy the benefits of that technology.
Often times the catalyst for realizing the benefits of a breakthrough comes down to looking at how things have always been done and asking why, then offering an alternative.
Teaching Startup is the alternative to decades of the same startup help offered the same way. We’ve reimagined how advice and answers get delivered to the entrepreneur, based on my 20+ years of experience with my own calling. That experience includes starting and selling a company called ExitEvent that reimagined startup help once before.
I took a look at startup advising, something else I’ve been doing for a long time, and I started to ask why we keep doing it the same way, saying the same things, and expecting different results.
So I did what I would do with any other startup — I redeveloped the product into something that offered better value more quickly to more people at a lower cost, leaning on breakthroughs in technology that have happened in just the five years since I sold ExitEvent.
I removed friction, cut unnecessary fluff, and moved the most important and valuable parts from the back to the front. I made an app for it, designed it to be on-demand, and I eschewed trends that didn’t add value. Then I quickly went from prototype to MVP to pilot to the real thing.
The result is Teaching Startup, and the goal is to make more and better entrepreneurs at all stages with a wider availability at a fraction of the cost. We’re getting it done, with a 93.3 NPS and 79% of paying members agreeing it can be an effective substitute for a traditional advisor — at $10 a month.
I’m building and running it like a startup, so I want to see if you agree. You can get a free 30-day trial and use invite code NEWWAY to get your first paid month after the trial for $5. If you want to cancel, you can do that from any email. We know Teaching Startup isn’t for everyone, we just think it’s a better way to get more entrepreneurs the help they need.
Because it’s out there.
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