Why Don’t More People Become Entrepreneurs?

It’s time to stop pointing at how hard it is to start a company

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Because startup is hard?

I had a conversation last week with the head of one of the top-10 University-based entrepreneurship programs in the U.S. We’ve been talking on-and-off for a while, and this time the subject was fear.

It’s not about education, it’s about exposure

One conclusion that the better University-based entrepreneurship programs have all come to is that if you’re going to teach startup, you’ve got to spend less time educating students on the nuts-and-bolts, and instead set them up to experience the tactical.

Where do you get exposure?

Teaching Startup is built around exposure, not education. Starting up in a vacuum sucks. As someone who has built 13 companies in a region not known as a startup hub, I can vouch for that.

I’m a multi-exit, multi-failure entrepreneur. Building Precision Fermentation & Teaching Startup. Former Spiffy & Automated Insights. More at joeprocopio.com

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