Why “Do What You Love and the Money Will Follow” Doesn’t Work In Startup

Let me ask you a question that needs an honest answer. Do you want to be rich? Because your answer might dictate what kind of startup you’re building.

I’ve been in startup for over 20 years, and about 15 years ago, I quit caring about money. Now, there are a lot of ways to misinterpret that declaration, so let me knock out a couple of those…