Why Customer Revenue and Ad Revenue Don’t Mix

Seven reasons why you shouldn’t treat paying customers like product

Joe Procopio
Entrepreneurship Handbook
6 min readNov 16, 2020

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We’ve all heard this one by now: If you’re not paying for a product, you are the product.

You should never do this to your paying customers.

There are a whole host of reasons why serving ads to paying customers is a horrible…

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