When Your Startup Goes From Doing What You Love to Doing What It Takes

Take the money or run?

Joe Procopio
6 min readFeb 24, 2020

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A startup exit is awesome if you can survive the grind. And that can be easier said than done.

Yesterday, I got an email via my website from “Liz”, an engineer at a Software as a Service startup. Liz is concerned because, while her startup is heading to a seemingly inevitable…

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Joe Procopio

Multi-exit, multi-failure entrepreneur. NLG pioneer & eService expert. Building TeachingStartup.com & GetSpiffy.com. Uncommon founder. More at joeprocopio.com