When Should You Give Up On Your Startup Idea?

When to quit, when to pivot, when to stay the course.

Joe Procopio
6 min readAug 3, 2023

--

image by diana grytsku

It’s one of my least favorite emails to get.

The email came to me from an experienced serial founder. She had started several companies over her career. A couple of them took off quickly and she eventually exited. A few of them failed quickly, and so she learned a few…

--

--

Joe Procopio

I'm a multi-exit, multi-failure entrepreneur. NLG pioneer. Building TeachingStartup.com & GROWERS. Write at Inc.com and BuiltIn.com. More at joeprocopio.com