When a Little Startup Success Becomes a Big Problem

Avoid falling for these mirages and head fakes

Joe Procopio

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I can’t tell you how many times I’ve gotten the email from a founder that boils down to “Everyone loves us, but we’re about to close the doors.”

Growth head fakes can take a lot of different forms. It might be an adoring throng of early adopters leading a team to believe…

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Joe Procopio

I'm a multi-exit, multi-failure entrepreneur. NLG pioneer. Building TeachingStartup.com & GROWERS. Write at Inc.com and BuiltIn.com. More at joeprocopio.com