When a Little Startup Success Becomes a Big Problem
Avoid falling for these mirages and head fakes
5 min readAug 25, 2022
--
I can’t tell you how many times I’ve gotten the email from a founder that boils down to “Everyone loves us, but we’re about to close the doors.”
Growth head fakes can take a lot of different forms. It might be an adoring throng of early adopters leading a team to believe…