When a Little Startup Success Becomes a Big Problem

Avoid falling for these mirages and head fakes

Joe Procopio
5 min readAug 25, 2022

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I can’t tell you how many times I’ve gotten the email from a founder that boils down to “Everyone loves us, but we’re about to close the doors.”

Growth head fakes can take a lot of different forms. It might be an adoring throng of early adopters leading a team to believe…

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Joe Procopio

Multi-exit, multi-failure entrepreneur. NLG pioneer & eService expert. Building TeachingStartup.com & GetSpiffy.com. Uncommon founder. More at joeprocopio.com