What To Do When Your Moneymaker Stops Making Money

Joe Procopio
6 min readApr 29, 2019

Let’s talk about fallback strategies for when your biggest customer breaks up with you.

It’s incredibly difficult for a startup to go from scrambling stage — where we’re taking on bits and pieces of business and trying to execute and grow at the same time — to survival stage — where we land enough steady business to grab a little breathing room and plan for growth.

Joe Procopio

Multi-exit, multi-failure entrepreneur. NLG pioneer & eService expert. Building TeachingStartup.com & GetSpiffy.com. Uncommon founder. More at joeprocopio.com