What the Bright Future of Remote Work Means For Your Startup

Trust in digital means more opportunities for funding, talent, and sales

Joe Procopio


It should be clear by now that the future of how we conduct and transact business changed forever over the spring of 2020.

A lot of those changes weren’t great, but some of them weren’t awful. One silver lining on the cloud of this global pandemic has been an acceleration of digital means of communication and transaction. Not only are we viewing digital interaction with more acceptance, but also with more trust.

That increase in trust, extrapolated out, means very good things for entrepreneurs. I’m going to walk you through how this evolution in remote work can result in startup resources that weren’t in your reach a year ago.

The rise of location agnostic business

Let’s state the silver lining like this: Business has become location agnostic and opportunities are everywhere.

Over the last 10 years, we’ve been able to say that business “is becoming more” location agnostic, thanks to advancements in cloud computing, strides in mobile bandwidth, and an avalanche of web and mobile software geared towards digital interactivity across multiple locations.

The last remaining hurdle in moving from “is becoming more” to “has become” was an issue of trust.

Do we need to “press the flesh,” so to speak, to gain a sense of trust with someone we’re doing business with? Do we need “butts in seats” to ensure quality work is being done? Does a credit card need to be “present” for the transaction to be trusted?

From March 2020 onward, if your answer to any of those questions was “yes,” you were no longer able to do business. The whole world shifted at once.

Here’s what that means for your startup.

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Joe Procopio

I'm a multi-exit, multi-failure entrepreneur. NLG pioneer. Building TeachingStartup.com & GROWERS. Write at Inc.com and BuiltIn.com. More at joeprocopio.com