What If AI Is Just Another Big Investor Head Fake?

Years of experience + a major public relations blunder has me asking questions

Joe Procopio
4 min readNov 9, 2023

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I was one of the progenitors of viable Generative AI back in the early 2010s. At Automated Insights, we produced machine-written, data-rich articles at the rate of thousands of articles per second for customers like Yahoo Fantasy Football and the Associated Press. We exited to a private equity firm in 2015.

Since those long-ago heady days, I’ve been mildly impressed but mostly meh on this new GPT-driven wave of AI. I get it, and I think there are some great applications out there. Lots of potential. But does it really deserve the fervor, and more importantly, the capital being poured into this somewhat new and novel tech? And why now?

It’s a question that slapped me in the face again recently, when a machine-written mistake slipped through into a national publication. And again, I’m just asking questions here, not pointing fingers.

Yet.

Oops, We Did a Mad Lib

Not long ago, I did some consulting for a major financial firm as they began to explore using Generative AI to make recommendations to their customers. This was real people and their real money, so we spent a lot of time on…

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Joe Procopio
Joe Procopio

Written by Joe Procopio

I'm a multi-exit, multi-failure entrepreneur. AI pioneer. Technologist. Innovator. I write at Inc.com and BuiltIn.com. More about me at joeprocopio.com

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